About Sofia Serrano

Sofia is an Air Hair and Makeup Owner, team leader and hairstylist and makeup artist from Ukraine living in the USA. Her US career in beauty started in 2015 after graduating Schwarzkopf Beauty Institute in Philadelphia and getting a license. Which marks 10 years in 2025! She has then continued PRO education in other American and European hair and makeup schools parallel with her work in the industry. Her skillset is really diverse as she successfully combines work with private clients, brides, commerce and fashion. This shaped her style in beauty as very versatile, elegant, sophisticated and chic, effortless and natural. Being an educator and mentor herself nowadays Sofia continues getting classes with TOP professionals around the globe. "Our industry is so rapidly-changing, I always feel an urge to expand, explore and stay trendy and on top of things". Sofia is a true passionate artist, as she not only works in beauty realm but does professional photography. "Being multimedia artist really helps to polish my vision, taste and skills as I can clearly imagine how my client/model/bride will look on camera and can alway adjust the look accordingly. A deep understanding of light and color is also a basis and a key staple when working with any from of art, including hair and makeup.  

 

Sofia never limits herself to a specific style, she is open to experiments and her most favorite thing about the industry is people! "I am absolutely in love with my clients, hours spent talking to you, sharing memorable and also quiet moments when you need calming presence so much. Hearing your life stories and supporting you on special days is a true reason I love my job. If I didn't become a HMUA I would be a psychotherapist,  writer or  designer".